Reggie Fils-Aime To Join Gamestop’s Board Of Directors

GameStop has announced that former Nintendo of America president Reggie Fils-Aime is joining GameStop’s board of directors. His job will be to turn around the company’s fortunes.

“The board refreshment and governance enhancements announced today represent an important milestone in GameStop’s transformation as we continue to evolve the company’s business strategy for long-term success,” GameStop chief executive George Sherman said. “We are pleased to welcome Reggie, Bill, and J.K. to the board. They are each highly qualified and bring significant, relevant experience to our turnaround. We look forward to immediately benefitting from their expertise and perspectives as we navigate the evolving gaming and retail environments, execute on our strategic initiatives and prepare the Company to maximize value-creation associated with the next generation of console launches later this year.”

Nintendo America President Reggie Fils-Aime To Retire: Doug Bowser Named New President

After more than 15 notable years at Nintendo of America, and nearly 13 as its President and COO, Reggie Fils-Aime will retire. His last day with Nintendo will be April 15. Doug Bowser, NOA’s current Senior Vice President of Sales and Marketing, will then succeed Reggie as President of Nintendo of America.

“I really appreciate everything Reggie has done for Nintendo,” said Shuntaro Furukawa, President of Nintendo Co., Ltd. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”

“Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser said. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”

Fils-Aime started at Nintendo of America in 2003 as its Executive Vice President of Sales and Marketing and became its President and COO in May 2006. His time with Nintendo began during the Nintendo GameCube and Game Boy Advance era. His leadership of Nintendo’s largest territory expanded the audience for Nintendo products as phenomena like Nintendogs, Brain Age, Wii Sports and Wii Fit brought millions of new players to the world of video games. Fils-Aime’s management led to record-breaking sales for products like the Nintendo DS, Wii, Nintendo 3DS and Nintendo Switch systems. At the same time, he communicated innovative new product features to a mass audience via his strong and affable personality, making him a favorite of media, members of the video game industry and Nintendo fans alike.

During his tenure, Nintendo of America has expanded its physical presence in the U.S., having established a key sales and marketing office in Redwood City, California, and built a new NOA headquarters in Redmond, Washington, that has received awards for its environmentally friendly design.

Bowser is an industry veteran who joined NOA in May 2015 as the Vice President of Sales before being promoted to Senior Vice President of Sales and Marketing the next year. During his time at NOA, Bowser led the sales and marketing efforts for Nintendo Switch, which became the fastest-selling video game system of this hardware generation through 21 months, according to The NPD Group. Previously, Bowser was an executive with industry powerhouse Electronic Arts, most recently as the company’s Vice President of Global Business Planning. He also worked at Procter & Gamble in various sales leadership roles in Asia, Latin America and the U.S.

Here’s a special message from the one and only, Reggie Fils-Aime:

Nintendo fans, Reggie has a message for all of you. Please take a look. pic.twitter.com/EAhaEl5oEJ

— Nintendo of America (@NintendoAmerica) February 21, 2019

60% Of Nintendos Revenue Comes From Lead Up To Christmas

Nintendo of America president Reggie Fils-Aime recently took part in an interview with Yahoo Finance. Reggie told the site that around 60% of Nintendo‘s revenue comes during the 3 months leading up the Christmas. The company will be hoping that the Black Friday and Cyber Monday deals will contribute to this.

“The holiday selling season — October, November and December — critically important to our company.  We typically do, in the Americas, about 60% of our revenue during that time frame. The reason that it’s so significant is first, our products make great gifts. Whether you’re talking about Nintendo Switch, whether you’re talking about Nintendo 2DS, we really do well with that gift- giving occasion,” Fils-Aime said.

Reggie Fils-Aime Says Why Metroid Prime 4 Was A No Show At E3 2018

A number of Nintendo fans were hoping to see Metroid Prime 4 at E3 2018, but the long-awaited sequel was a no-show at the expo. Nonetheless, its absence is a popular topic among gaming journalists and the community in general. Speaking with Polygon, Nintendo of America president Reggie Fils-Aime suggested that it wouldn’t have been the right time to showcase the game due to it being far away from launch.

“We believe it is not fair to the fan to repeatedly tease them over time about a game,” Fils-Aime said. “That’s why we tend to focus close in, typically in a six- to nine-month timeframe, and go deep in sharing content and information on a particular piece of content. But right now, for something that’s not launching in 2018, it just wasn’t the right time.”

Reggie Fils-Aime Says Nintendo 3DS On Track To Sell More Units In 2017 Than Last Year

Nintendo of America president Reggie Fils-Aime is confident that the Nintendo 3DS is currently on track to sell more units in 2017 than it did in 2016. No doubt sales will have been boosted by the recently released Pokemon Ultra Sun & Moon and the cheaper and more affordable New Nintendo 2DS XL. Here’s what he had to say:

Nintendo also said that it is seeing robust demand for its 3DS family of handheld game consoles, which have exceeded lifetime worldwide sales of more than 20.4 million units. “In the United States we’re on track to actually sell more Nintendo 3DS systems this year than we did last year,” Fils-Aime said. “That’s incredible for a system that has been out in the marketplace and is enjoying its seventh holiday right now.”

Nintendo Focussing On Nintendo 3DS For Those Who Are New To Nintendo

In an interview with TIME, Nintendo of America president Reggie Fils-Aime mainly spoke about Super Mario Odyssey. However, Fils-Aime also said that the Nintendo 3DS is now really focused at new consumers in the Nintendo family which explains the budget priced New Nintendo 2DS XL.

“The Nintendo Switch, being a system that’s been in the marketplace now only seven months, certainly that’s a system that our teams will continue to develop for and bring fantastic new experiences. We have to do that to keep driving that platform forward. We view the 3DS as a very important part of our lineup, but really targeted against a different consumer. That product is really focused against new consumers in the Nintendo family, [such as] five, six, seven or 10-year olds [who want] their own dedicated system. And a system [on which] they can play all of these great games. So it’s going to have a different focus: entry consumers and consumers looking for a little bit more value.”

“So that’s how they’re differentiated. There will be new games for the 3DS line, so we’re not in any way stopping our activity for that platform. But it’s just focused on a different type of consumer.”

Nintendo Knows There’s An “Appetite” For Virtual Console On Nintendo Switch

In an interview with Reggie Fils-Aime, IGN questioned the Nintendo of America President about bringing the Virtual Console service over to the Nintendo Switch. 

“We know that our fans, our players, want access to all of our digital content, we know that. What we’re working through is, ‘okay, what’s going to be the best way to make that happen, to make that available?'” Fils-Aime said. “Certainly, we recognize there’s an appetite for all of our great legacy content.”

Nintendo Is Scaling Up Switch Production & Making It A Key Focus

In an interview with Reggie Fils-Aime, IGN confirmed that Nintendo is not only scaling up Switch production, but making it a key focus. Here’s what he had to say:

“What we are doing, as quickly as we can, is scaling up the production to make more available into the marketplace, to get to the point where every consumer who wants a Nintendo Switch can find a Nintendo Switch. That’s what we’re trying to get to. I’m not going to tell you when we’ll get there, but our goal is to improve our supply chain so that more product is available to more consumers. And that is a key focus.”

Nintendo Planning A “Big E3” This Year

In a recent interview with Fox News, Nintendo America President Reggie Fils-Aime where he spoke of E3. This was the first time the company has talked about their E3 2017 plans, and it seems the Switch’s release will not stop Nintendo from putting on a show. According to Reggie, “we’re gonna have a big E3 this year”. He says Nintendo will be “showcasing a variety of games”, although Reggie did say he won’t reveal what they are. However, he did say that E3 will be a “major opportunity for us to showcase not only Nintendo Switch, but also content coming to Nintendo 3DS”. Thoughts ?

Nintendo America President Reggie Fils-Aime Talks About All Things Nintendo

Nintendo America President Reggie Fils-Aime was recently interviewed by TV personality and tech expert Katie Linendoll. In the 20 minute sit-down, Reggie touches on some interesting topics like when he first joined Nintendo in 2003 and immediately felt the pressure from the PSP launch. Obviously very optimistic about the future of the Nintendo Switch, Fils-Aime goes on to explain about the strong release of the console and also hinted at some more surprises for 3DS. Below is a brief run-down of what the president spoke about (courtesy of NeoGAF member LordKano)

• Reggie has data for the five first day of sales for the Switch (US), it’s still the best-selling Nintendo system on that time.
• He was asked the question about why are some games priced more on Switch than on other systems (likely referring to RiME), he just said that it was a third-party decision and Nintendo is not involved in that case.
• He talks about Zelda sales in Japan, and said that, usually Zelda is more of a western IP and isn’t selling that well in Japan, but this time the game is “killing it” in every territory.
• Cloud saves. He said “wouldn’t that be wonderful ? Stay tuned.”
• He was asked about Animal Crossing, Smash Bros and various games. To Super Smash Bros, he specifically answered that “our philosophy at Nintendo is to have one great experience of each franchise on each console. So, in the future, who knows when, you can anticipate that all our big franchises will be addressed”.
• He talks about when he entered the company, in December 2003 and how he felt pressure about the PSP announcement a few months earlier from Sony.
• He says that he’s constantly being asked if his body is ready, even when he travels for personal stuff.
• More surprise to come concerning 3DS.

Check out the interview on Nintendo’s official Facebook page here.

No More First Party Titles Coming To Wii U After Zelda: Breath Of The Wild

Nintendo of America president Reggie Fils-Aime has confirmed that there are no more first party titles coming to the Wii U after The Legend of Zelda: Breath of the Wild. Nintendo has basically pulled the plug on the Wii U and are concentrating their efforts on the Switch.

“From a first-party standpoint, there’s no new development coming after the launch of the legend of Zelda: Breath of the Wild,” he said. “We really are at the end of life for Wii U. “From our standpoint, sunsetting is quite some time into the future. The ongoing activity from an online standpoint on [Mario] Kart and Splatoon is significant. We’re going to continue to support that.”

Reggie Fils-Aime Gives 2 Reasons Why Nintendo Switch Won’t Struggle Like Wii U

After the Wii U, some gamers are cautious about the Nintendo Switch. Nintendo of America president Reggie Fils-Aime recently spoke to GameSpot and his message should alleviate fans fears and says that the console will not have the same struggle on its hands as the Wii U did. Reggie says that firstly marketing for the console is clear and on point and secondly the Kyoto based company will have games coming out frequently.

“Nintendo Switch is a home console you can play anywhere, with anyone. Clear. Compelling,” he said. “We see the reaction by consumers whether it’s measured in Twitter trending topics or views of videos on YouTube or just the frequency with which I get called by old high school buddies that I haven’t heard from in 30 years who are asking me how to get their hands on Nintendo Switch. We have communicated the proposition clearly and it is compelling.”

The second piece, that of strong games coming out frequently, is a “critical” component to selling Switch consoles and to keep existing users engaged, Fils-Aime said.

“Wii U will go down as having fantastic content–the issue was as you look at the reality of exactly when the games were launched, there were large gaps in between.” Thoughts ? I feel like the Switch is a step in the right direction and down the line it will be a great console. 

Nintendo Announces Galaxy Themed New 3DS XL

Nintendo of America president Reggie Fils-Aime has announced a new 3DS design via a short video. The new design for the New 3DS XL features a starry, galaxy-themed cover. The Galaxy Style 3DS will be arriving in stores later this week for $199.99. 

Out of this world! A New Galaxy Style New Nintendo #3DS XL is coming to stores starting this week for $199.99!https://t.co/v1K471XLBi

— Nintendo of America (@NintendoAmerica) August 29, 2016

Super Smash Bros. Wii U Pre Orders Numbers Are Higher Than Mario Kart 8

In a recent interview Nintendo of America president Reggie Fils-Aime said that preorders for Super Smash Bros. have exceeded Mario Kart 8's numbers. He did not give a specific preorder number for Super Smash Bros. but he did have tis to say. "The launch of Mario Kart 8 has essentially doubled our Wii U sales year on year.”  "Our expectation is that the sell through for Smash is going to be very strong, certainly on par with what we saw with Mario Kart 8. We think the impact on hardware will be similarly dramatic." Nintendo had sold 7.29 million Wii U systems as of September 30. Super Smash Bros. for Wii U is set to release on November 21.

Xbox Boss Phil Spencer Takes On Ice Bucket Challenge And Challenges Sony, Nintendo and Valve

Xbox Boss Phil Spencer took on the the Ice bucket challenge today as seen in video below. Spencer had challenged Valve boss Gabe Newell, PlayStation worldwide studios president Shuhei Yoshida, and Nintendo of America President Reggie Fils-Aime to do the challenge next. The Ice Bucket Challenge is a campaign to raise awareness and donate money toward research to find a cure for ALS, also known as Lou Gehrig's disease.